Pathos

DW Documentary:
Manipulating Our Emotions

Figures of Pathos

Most Commercials Use a Healthy Dose of Pathos...

Think Coca-Cola Knows their Audience?
Perhaps, this should be placed on the ethos page?

Many companies take an approach that is the opposite of Coca-Cola's "Coca-Cola is Happiness" angle... they "sadvertise"...

NPR "Sad Men: How Advertisers are Selling with Emotion"

Different approaches to using pathos have varying effects on audience...

NPR "Ads Say 'No More' to Domestic Violence, But Will Audience Listen?"

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